I have gone to 4 major Christian bookstores and have been unsuccessful in finding a TNIV. Only one out of 4 of the Christian bookstores that I went to carried the TNIV. Borders and Barns n’ Noble carried the TNIV, but I was only able to find just one or two copies. NIV is easy to find, as a matter a fact at one Christian bookstore they had 8 shelves of NIV bibles to choose from, in all sorts of shapes, sizes and styles. TNIV is a great translation, and most experts will say that it is even better than the NIV. Why is not available at Christian Bookstores? I just read this update from Anwoth regarding bible sales. NIV continues to be the number 1 selling bible in both categories Dollar/Unit sales. But the TNIV did not even make the top 10 list. KJV is holding both 3, and 2 spot, and the NLT seems to be doing well.
This is disturbing news. Will the TNIV fall away because no one carries it? Or will it survive due to a grassroots movement? Zondervan does not seem to be pushing or properly marketing the TNIV as it’s main bible and continues to offer new and great products for NIV, but not TNIV.
The bible that I thought would fade away was the HCSB, but looking at both Dollar/Unit sales it appears to be doing excellent. It is holding both 2, and 3 positions.
The other interesting point was the drop for the ESV bible, down to 6th in both places. Other points of interest were Study or Specialty Bibles. Wesley Study Bible (NRS) number two spot and it was just released in Feb. 2009? I thought the ESV Study Bible was the number one best seller it comes in 9th place? See for yourself who holds the number one spot, yet again another surprise. For the full reports go to CBA Best Sellers List.
Based on what they say on their website they are only tracking sales at Christain Book stores. So these charts do not give us a proper indication of true Dollars/Units sales. It does not take into account sales from Amazon, or bookstores such as Borders. I just wonder how much it would change if it did?